6 Emerging Samoan Artists You Should Know About in 2024

The music industry often shines a spotlight on mainstream artists, leaving many talented Pacific musicians in the shadows. This dynamic is especially true for artists from Samoa, whose rich cultural heritage and diverse musical styles deserve recognition. Today, we want to highlight five emerging Samoan artists who are making waves in the industry and deserve all the flowers for their incredible contributions.

1. TheWesternGuide

Aaron, known by his stage name TheWesternGuide or Coach West, is a rising star in the New Zealand music scene. This Samoan musician, recording artist, actor, and producer brings a unique blend of genres to his music, including alternative country. His eclectic style sets him apart, and his recent releases are a testament to his versatility. Tracks like "SIVA MAI," "A Little More Hamo Than That," and "Uso's Call" showcase his ability to blend traditional and contemporary sounds, making him a standout artist to watch.

2. HALES

HALES, a 22-year-old musical sensation from South Auckland, New Zealand, is captivating audiences with his soulful alternative pop and R&B sound. His heartfelt lyrics explore themes of love, self-reflection, and personal growth, creating a sonic tapestry that immerses listeners in a world of emotion. HALES is not only a talented musician but also an inspiring figure who uses his platform to uplift others. Having received endorsements from notable artists like Jawsh 685 and international gospel act Israel Houghton, and a nomination at the Pacific Music Awards, HALES is poised for a significant impact on the music industry. Check out his latest track, "Castle in the Sky," to experience his soulful sound. eyes on.

3. Audrey English

Based in Las Vegas, NV, Audrey English is a soulful singer-songwriter with deep Polynesian roots. Drawing inspiration from legendary artists like Etta James, Nina Simone, and Amy Winehouse, Audrey's powerful voice and storytelling prowess shine through in her music. Her songs often explore themes of love and heartbreak, but she also emphasizes self-love and empowerment. Audrey hopes her music inspires others, especially women, to embrace their true selves. Her latest single, "Happy," is a testament to her talent and passion for music.

4. Canaan Ene

Canaan Ene is an experienced content producer specialising in video production, audio engineering, photography, and graphic design. Recently, he has gained popularity on social media for his creative series "Every song’s a reggae song, including this one," where he puts a reggae twist on classic and trending songs. Canaan's innovative approach and passion for reggae music make him a unique and exciting artist. Check out his collaboration with Hone on the track "Lately" and his curated list of reggae covers to get a taste of his distinctive style. Listen now to one of his most recent releases or jam to his curated list of reggae covers here.

5. MAYJUN band

MAYJUN is the latest alternative pop-punk sensation, featuring the dynamic trio of Jeremiah Fale (HALES), Tivoli Levi, and Elijah McPherson. Formed in early 2023, the band was born out of a shared love for music that transcends stereotypical genres. Collaborating with producer Christian Tjandrawinata, MAYJUN has crafted a distinctive sound inspired by iconic acts like Paramore, Green Day, and Simple Plan. Their debut release, "Jealous," promises a refreshing and genre-defying musical experience that resonates with audiences worldwide.

6. NOMAD 222

Nomad222, formerly known as Nomad, is a dynamic and influential figure in Melbourne's music scene. With over nine years of experience as a performing musician, Nomad222 brings a unique blend of Hip-Hop and Spoken Word to the stage. His versatile style draws inspiration from renowned artists like Lauryn Hill, J. Cole, and Chance the Rapper.

These six Samoan and Pasifika artists are breaking boundaries and making significant strides in the music industry. Their diverse sounds and unique styles highlight the rich cultural heritage of Samoa, bringing it to the global stage. By supporting and streaming their music, we can help these talented artists gain the recognition they deserve. So, dive into their discographies and enjoy the vibrant and dynamic world of Pacific music.