Blog

Imagine a world where your cousins are like siblings, your aunties are second mothers, and every meal feels like a family reunion. That’s everyday life in Samoa, where Samoan family values are built on the foundation of aiga—a family system that goes far beyond just parents and children. In Samoan culture, aiga isn’t just about blood ties; it’s about a deep sense of responsibility, respect, and togetherness. If you visit a Samoan home, expect to be welcomed like family, fed like royalty, and treated like you belong—because in many ways, you do! The fa'asamoa, or "Samoan way," ensures that family extends...

The Importance of Supporting Local Businesses In the heart of Samoa, where the ocean’s rhythm meets the island’s lush greenery, local businesses form the backbone of the community. These businesses, deeply rooted in tradition, are not just commercial ventures; they are the lifeblood of families, guardians of culture, and key drivers of economic prosperity. Yet, many face challenges in an increasingly globalised world. As consumers, we have the power to champion these enterprises and create meaningful change. The Struggles of Local Entrepreneurs Samoan business owners are no strangers to hardship. From limited access to funding and infrastructure to the competition...

Let’s Talk About Samoan Myths and Legends Samoa is more than just stunning beaches and lush greenery—it's a land rich with stories that have been passed down for generations. These myths and legends aren’t just fun tales; they carry deep meaning, shaping our cultural identity and teaching us important lessons about life, respect, and our connection to the past. But as the world changes, some of these treasured stories risk being forgotten. That’s why it’s up to us to keep them alive! Storytelling: The Heart of Samoan Culture For centuries, Samoan myths and legends have been told and retold, from...

There’s something special about speaking even a few words in someone’s native language—it shows respect, appreciation, and a genuine connection to their culture. Learning essential Samoan phrases is more than just memorizing words; it’s a way to embrace the warmth and spirit of the Samoan people. My first day working at a school I was taken on a tour of the school. As I walked around I was amazed to see that the library had a Sina and the Eel book in the library. It felt like this place actually cared about making their students feel like they belong. I...

The Siva Afi—also known as the Samoan fire knife dance—has a rich history that dates back centuries. Originally, it was not a performance but a warrior’s skill, used in battle to showcase strength, agility, and mastery over weapons. The early forms of this art featured the nifo oti, or “tooth of death,” a serrated war club wielded by Samoan warriors. Over time, this traditional combat technique evolved into a breathtaking dance.