Blog — Samoan cultural identity
Not Samoan Enough? Reclaiming Your Samoan Cultural Identity Without Shame

When you buy through links on our site, we may earn an affiliate commission. Let’s be honest—trying to reconnect with your Samoan cultural identity can feel like you’ve been dropped into a fiafia night with zero choreography, no lava-lava, and only a vague idea of what you’re meant to do. For many diaspora Samoans, the journey is full of moments that are as humbling as they are hilarious. You mispronounce everyday words. You forget who’s related to who. You bring a pizza to lotu and get lovingly side-eyed by your aunties. But here’s the truth: culture isn’t a performance. It’s not...