In our recent blog posts, we've had the incredible opportunity to shine a spotlight on the creative landscape of some Samoan-owned businesses based in Australia and New Zealand, each a beacon of our vibrant culture and cherished values. Today, our journey takes us closer to home as we turn our attention to the successful businesses flourishing right in the heart of the motherland. Join us as we celebrate these 5 homegrown enterprises, each a testament to the resilience and creativity of our Samoan community.
This and That Samoa
At This N That, they see their endeavour as more than just a business—it's a tribute to love, creativity, and sustainability. Operating from their home-based workshop, they breathe new life into old treasures, crafting meaningful pieces inspired by their late mother, Tavai. Each creation serves as a poignant reminder of her enduring love and legacy, guiding them on a journey of honouring the past while embracing the future.
With each piece, they pour their hearts into infusing purpose and meaning. Driven by a strong commitment to sustainability, they actively repurpose and upcycle old items, striving for zero waste. Through their creations, they extend an invitation for others to join them in commemorating Tavai's memory and experiencing the beauty of crafting with love. You can browse their collections via their Facebook page here.
Pacific Jewell
Pacific Jewell, helmed by Taua Paul and Vivienne Phillips, began as Vivienne's home-based craft venture over 25 years ago. Now, with two stores and a garden café, we showcase a unique blend of traditional Samoan and modern designs crafted by local artisans using locally sourced materials. Our commitment to promoting 'Made in Samoa' products empowers rural communities, with almost all our creations handmade locally.
Our Garden Café, established in 2012, is a beloved Apia eatery known for its exquisite cuisine and serene tropical setting. At Pacific Jewell, we invite you to experience authentic Samoan heritage firsthand through our finest merchandise and the artistry behind our renowned 'elei' fabrics. Shop their Samoan-inspired homeware and clothing collections here.
Loralei Samoa
Your Ultimate Destination for Vibrant Sei's! Discover the allure of artificial tropical sei's at Loralei, where tradition meets contemporary elegance. As one of the oldest suppliers in the business, they offer a stunning array of colours and designs to suit every occasion. Whether you're a local or a visitor next time you are in Samoa, make Loralei your next stop for that perfect island accessory!
Eveni Carruthers
Eveni Carruthers, operating for over 92 years in Samoa under I.H. Carruthers Ltd, began as a cocoa and copra merchant in 1929. Evolving into a leading retailer, it now offers a diverse range of products, including Elei Apparel, vibrant children's clothing, resort wear, sports attire, soft furnishings, and premium school uniforms. With a strong community connection and a dedication to quality, Eveni Carruthers remains a prominent figure in Samoan retail and fashion. Browse their latest collections here.
Tanoa Samoa
Tanoa Samoa, a proudly Samoan-owned clothing company, bridges the gap between tradition and contemporary fashion. With locations in American Samoa and Apia, Tanoa Samoa brings a fusion of Pacific Island heritage and modern trends to its designs.
Inspired by the significance of the tanoa, a symbol of celebration and community across the Pacific, the brand embodies the spirit of welcome and festivity. Its name reflects a deep-rooted connection to Pacific culture, a sentiment echoed by the founder's partners.
Discover the essence of Pacific style with Tanoa Samoa's latest offerings. Each garment is a testament to the vibrant cultures and traditions of the Pacific Islands, blending timeless motifs with contemporary flair. Join us as we unveil five of the newest products from Tanoa Samoa, where every piece tells a story of the Pacific.
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